Chris Wiseman Consulting
Services

Practical support across marketing, customer journey, data, systems and commercial performance.

The work depends on where the bottleneck sits. Sometimes that means improving marketing. Sometimes it means fixing the journey, reporting, follow-up or process around it.

MarketingJourneyDataSystemsCommercial
01

Marketing performance

Understand whether marketing activity is attracting the right demand and producing a commercially useful return.

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Marketing performance reviews
PPC, paid social, SEO, affiliates and eCRM strategy
Lead generation and lead-quality improvement
Campaign structure, targeting and wasted-spend reviews
Supplier or agency challenge and support
02

Customer journey and conversion

Improve what happens between interest and enquiry, sale or booking.

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Website and landing-page conversion
Offer and message clarity
Form and enquiry friction
Mobile journey
Lead-source and customer-intent alignment
03

Reporting and commercial visibility

Create enough trusted information to make better decisions.

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Tracking and attribution
KPI definition
Reporting and dashboards
CRM and offline outcome feedback
Connecting marketing activity to qualified leads, sales and value
04

CRM, automation and process

Improve follow-up and reduce the operational leaks that damage marketing performance.

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Lead handling and response process
CRM structure and usage
Automation opportunities
Customer communication workflows
Reducing manual work and missed handovers
05

Implementation and ongoing support

Turn diagnosis into practical change.

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Prioritised implementation support
Working with internal teams and suppliers
Project and supplier management
Performance review and optimisation
Commercial challenge and decision support
Not sure which area you need?

You do not need to diagnose the problem before getting in touch.

That is the point of the initial conversation.

Explore the Business Performance ReviewContact Chris