Situation
The in-house marketing function was small and heavily dependent on external partners.
Diagnosis
The opportunity was not simply to improve one channel. The business needed stronger in-house capability, better lead control, improved customer communication and a broader product proposition.
Work
Chris helped bring key activity in-house, develop PPC and eCRM, automate validation and nurturing, expand trade categories, support rebrands and build a larger marketing team.
The team grew to 14, product expansion supported more than £1.5m in additional annual revenue and eCRM achieved a record £25k sales month.
Improving one channel would not have been enough. The gain came from building capability, control and a broader proposition together.
Too dependent on outside suppliers?
A Business Performance Review shows where capability and control are worth building.